Monday, September 1, 2008

Brain on Drugs

Observations:


  • There are frying pans in both videos

  • Eggs are getting cracked in both videos

  • There is lady with a pan breaking an egg, plates, a clock

  • The egg symbolizes a person's brain in both videos

  • The video demonstrates what happens to "your brain"/ egg when you take drugs

Inferences:

  • The video warns the audience about the effects of drug
  • The effect of drugs are harmful to one's brain
  • Negative results come from taking drugs
  • Drugs are not good for you

Compare and Contrast Analysis

Both videos demonstrate the effects that drugs have on someone's brain. The intended audience is aimed at teenagers. The second video appeals more toward teenagers because of Rachel Lee Cook who was a teen star. She appeals to teenagers because in the eyes of teenagers, she was one of their own which allows for a bond or trust between the teen audience and Rachel's meesage. The first video is short and suttle, and it only leaves an image of how the brain is "fried" after taking drugs. However, the tone of the second video starts out similiar to the first one, but the tone is turned up when Rachel takes the frying pan and smashes the egg, dishes, clock, etc. Not only is Rachel demonstrating how damaging drugs are to one's brain, but also how drugs affect everything else around you. The first video only shows the effect of drugs on your brain. The second video touches people on deeper emotional level because of all the other extranalities that are brought into picture with the violence that Rachel employs with the pan or "heroin." Both videos are effective in demonstrating the effects of drugs, but Rachel's video does a better job of delivering a public service announcement on drugs because it is deeper in pathos. Rachel's video shows how a brain is destroyed, a family is destroyed, money is lost, etc; the video does not stop at the damage on the brain like the first video, and that is why it is more rhetorically effective.

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